This spring we will try to do a fair share of posts around web analytics. Why? Someone has to, since it’s so painfully overlooked in so many digital initiatives. Let’s start with this PSFK article on the recent Newbalance365.com campaign. In the article they talk a bit about metrics: New Balance will judge the campaign’s…
Läs merFun fact of the week: The music app Shazam drives 13% conversion rates from users tagging tracks and sells 300 000 tracks per day. Andrew Fisher, CEO of Shazam, made this interesting comment on the business side of their app at MIDEM earlier in the week. 13% is an insane conversion rate. And very interesting…
Läs merIt really was a Nextopia moment last night. Expectations were basically met, every spec besides a camera were essentially there. And no one was happy. Screw that. I’m starting to belive it’s magnificent. So I’m going to mention three quotes that represent the possibilities. Not the limitations. Ethan Kaplan compares it to the 1st gen…
Läs merMark Zuckerbergs statement on privacy last week, making much of your Facebook profile public by default, have resulted in quite the debate. On one side there are those arguing that we lost our privacy a long time ago. Others argues that Facebooks decision is purely financial. More public data = more ad dollars. Basically it…
Läs merDo you remember that time when you drove a little too fast, when the road got a little too narrow and it felt like you relied way too much on luck? That’s the feeling I often have when I see companies digital initiatives. Which is the exactly the feeling I and they should be having….
Läs merThere has been an avalanche of posts predicting this year’s breakthroughs, themes and challenges. One that stood out for me was JP Rangaswami’s concluding post. Which brings up the value of platforms. And more specifically the value of being a platform. As a foundation it’s interesting to look at his definition of what a platform…
Läs merOne of the most recurring discussions we’ve had this year has been around the value of data. Why have we had this discussion so many times? In a network economy, data is the glue that ties it all together. In such an economy the relationships are the front-end and data is the back-end. And there…
Läs merThe PR perspective: Minimalism, focus, clean. The Business perspective: Crowded, ads, all Google Just sayin’
Läs merIn the beginning of Cory Doctrow’s novel Makers a two-person team get assigned a business manager in order to commercialise their innovation. The business manager name name is Tijan, and he introduces himself with letting us know why he has chosen to belive in their product innovation. If you were making staplers I wouldn’t be…
Läs merThe mayor of Foursquare Dennis Crowely, co-founder of both Foursquare and Dodgeball, did a talk at Mobile Monday in Amsterdam a couple of weeks ago. His talk brings a lot of good insights on the aspects of mobile, location and games.
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